California Consumer Privacy Act (CCPA) Privacy Notice
This Privacy Notice applies to California consumers and supplements the Privacy Statement.
Personal Information We Collect
We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“CCPA personal information”). We have collected the following categories of CCPA personal information from consumers within the last twelve (12) months:
Identifiers: “Identifiers” covers a broad range of information, including things like name, email address, postal address, telephone number, and IP address. We collect some CCPA personal information that falls into this category. For example, for streaming subscribers we’re going to have an email address, payment information (like a credit card), and for DVD customers we’re going to have a postal address. We collect IP addresses, identifiers from the devices you use to connect, and characteristics about the networks you use when you connect to our service online. These sorts of identifiers are connected to your USHUB account. There are also identifiers we use for purposes like advertising (resettable device identifiers, third party advertising cookies on our website) that we do not associate with your account, but that can be used to reach you with promotional messages on other websites and applications.
Characteristics of protected classifications under California or federal law: This covers a broad range of information like race, sex, marital status, among other protected classes. We will collect this sort of information about you if you choose to participate in our optional research surveys, or other research activity such as an in person interview or panel. We do not collect this information when you register for the USHUB service.
Commercial information: This includes information about products or services considered, obtained or purchased.
Internet or other electronic network activity information: Our streaming are online services, so we collect CCPA personal information in this category, like your interactions with our service.
Geolocation data: Our streaming applications don’t collect precise geolocation data from GPS sensors.
Audio, electronic, visual, thermal, olfactory or similar information: We may collect photos, audio and/or video of you in certain circumstances. For example if you contact customer service, we may record the call (voice recording).
Uses of CCPA personal information
We use categories of CCPA personal information listed above for the purposes noted in the Use of Information section of our Privacy Statement. For ease of reference, we repeat that section below:
We use personal information to provide, analyze, administer, enhance and personalize our services and marketing efforts, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use such information to:
to coordinate with Partners on making the USHUB service available to members and providing information to non members about the availability of the USHUB service
prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and to enforce our terms (such as determining free trial eligibility);
analyze and understand our audience, improve our service (including our user interface experiences) and optimize content selection, recommendation algorithms and delivery;
communicate with you concerning our service so that we can send you news about USHUB, details about new features and content available on USHUB, special offers, promotional announcements, consumer surveys, and to assist you with operational requests such as password reset requests. These communications may be by various methods, such as email, push notifications, text message, online messaging channels, and matched identifier communications (described below). Please see the “Your Choices” section of this Privacy Statement to learn how to set or change your communications preferences.
Categories of CCPA personal information disclosed for a business purpose
We disclose the categories of CCPA personal information listed below for business purposes. (Please see the Disclosure of Information section of our Privacy Statement for additional details that may be of interest to you.)
Identifiers: We may disclose identifiers for business purposes with the following categories of third parties: Service Providers, Partners, an entity engaged in a business transfer, law enforcement, courts, governments and regulatory agencies.
Characteristics of protected classifications under California or federal law: We may disclose these types of characteristics for business purposes with the following categories of third parties: Service Providers, an entity engaged in a business transfer/merger, law enforcement, courts, governments and regulatory agencies.
Commercial information: We may disclose commercial information for business purposes with the following categories of third parties: Service Providers, Partners, an entity engaged in a business transfer/merger, law enforcement, courts, governments and regulatory agencies.
Inferences: We may disclose these types of data for business purposes with the following categories of third parties: an entity engaged in a business transfer/merger.
Sources of CCPA personal information
We explain our sources of information in the Collection of Information section of our Privacy Statement. (Please see that section for more information that may be of interest to you.) For ease of reference, in regard to CCPA personal information these are:
You (the consumer) when you provide us CCPA personal information directly, and when we collect it automatically based on your interactions with us (for example, through your computer or other USHUB capable device you use to access our service (such as gaming systems, smart TVs, mobile devices, set top boxes, and other streaming media devices);
Partners (other companies with whom you have a relationship). These Partners might include (depending on what services you use): your TV or Internet service provider, or other streaming media device providers who make our service available on their device; mobile phone carriers or other companies who provide services to you and collect payment for the Netflix service for distribution to us; and voice assistant platform providers who enable interaction with our service via voice commands; and
Other sources: service providers who support our business including security and payment service providers, and publicly-available sources, specifically, public posts on social media platforms and information about Internet Service Providers (ISPs) used by members to access USHUB through public databases associating IP addresses with ISPs.
Your rights under the CCPA
You have the right to request that we disclose: what categories and specific pieces of CCPA personal information have been collected about you; the categories of sources from which CCPA personal information are collected; our business or commercial purpose for collecting, using, or disclosing CCPA personal information; the categories of third parties with whom we share CCPA personal information; the categories of CCPA personal information we have disclosed about you for a business purpose. We do not sell personal information.
You have a right to receive a copy of the specific CCPA personal information we have collected about you.
You have a right to deletion of your CCPA personal information, subject to exceptions under the CCPA.
You have a right not to receive discriminatory treatment for exercising any of your CCPA rights. We will not discriminate against you based on your exercise of any of your CCPA rights.
You can assert these rights only where we receive a verified request from you. For information on how to exercise your rights.
If you are a consumer under the CCPA and wish to contact us through an authorized agent, the authorized agent can submit a request on your behalf at HR@ushub.tv along with a statement signed by you certifying that the agent is authorized to act on your behalf. In order to verify the request and your identity, we may ask you to verify your identity.
If you do not own a USHUB account, we may not be able to respond to requests to exercise rights under CCPA, including the right to know or delete CCPA personal information. Because we only collect limited information about individuals without an account, we are unable to verify requests from non-accountholders to the standard required by the CCPA
Cookies and Internet Advertising
Performance and functionality cookies: These cookies help us to customize and enhance your online experience with USHUB. For example, they help us to remember your preferences and prevent you from needing to re-enter information you previously provided (for example, during member sign up). We also use these cookies to collect information (such as popular pages, conversion rates, viewing patterns, click-through and other information) about our visitors’ use of the USHUB’s service so that we can enhance and personalize our website and service and conduct market research. Deletion of these types of cookies may result in limited functionality of our service.
Advertising cookies and resettable device identifiers: These cookies and resettable device identifiers use information about your use of this and other websites and apps, your response to ads and emails, and to deliver ads that are more relevant to you. These types of ads are called “interest-based advertising.” The advertising cookies associated with our service belong to our Service Providers.